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■■ A Word From the Publisher
■■
Facing Challenges and Moving
Toward Sustainability
ESG is no longer just a trend, but a management spring is slowly returning.
philosophy and corporate DNA that must be
integrated into the core values of businesses. Promoting However, this "returning
cycling, energy conservation, carbon reduction,
building a green supply chain, prioritizing human rights, spring" might not be the Grace S. Ruan
and fostering a happy workplace are the missions and
responsibilities of all bicycle industry players. same as we remember, as
As global focus on corporate ESG responsibilities the bicycle market has undergone significant changes
grows, 2025 will see reforms in three key ESG
frameworks, impacting how companies address in recent years. Bicycles are no longer what they
environmental and social duties.The UN Global Compact
and Carbon Disclosure Project will introduce updated once were. With both consumers and the market
"Corporate Net Zero Emission Standards," requiring
emissions to be halved by 2030 and reduced by 90% by undergoing qualitative changes, we must redefine the
2050, with the remaining 10% offset by carbon removal.
The Greenhouse Gas Protocol will update emission industry, redefine products, and even re-understand
accounting standards, enhancing carbon tracking and
transparency in supply chains. ISO will also roll out consumers and the market. Another key point is the
new net-zero emission standards, promoting circular
economy practices and reducing reliance on carbon need to further stimulate demand. Otherwise, even
offset certificates. Bicycle industry players must adapt
to these changes to ensure compliance and maintain if the inventory is cleared, the market will not see a
leadership in sustainability.
return if new cycling groups do not emerge or there
After experiencing the lows of 2023 and 2024,
there seems to be a glimmer of hope in the market are no new stimulants for growth. Moreover, last
in 2025. While the end of the tunnel is still unclear,
many signals indicate that the market should year, Taiwan's total bicycle exports fell below one
gradually start to recover in the second half of 2025.
As TBA Chairman Robert Wu stated, after over two million units, ringing an alarm for the industry to
years of inventory pressure and market stagnation,
Taiwan's bicycle industry is finally ushering in think deeply about how to break through.
the long-awaited spring. Although it came late, the
Though the Taipei Cycle Show this year is expected to
have fewer international buyers, the exhibition scale has
reached a new high. TAITRA emphasizes that it will be
a global event combining technology, sustainability, and
lifestyle. In order to showcase the vitality, innovation,
intelligence, and green manufacturing strength of the
bicycle industry, the TBA, BAS, and CHC have put
in tremendous efforts, achieving many breakthroughs
and innovations. These highlights are sure to make this
year’s Taipei Cycle Show exciting and significant. We
also wish all exhibitors a successful showcase, fruitful
harvests, and record-breaking achievements!
2025 Bike & E-Bike Market Update 25
